Already Brilliant
Extract:
“A great way to describe the path you want to take in life is to write yourself a simple mission statement. A mission statement is a sentence that sums up your values and purpose and explains what you’re about. Companies and brands often use mission statements as a way to explain the values that guide what they are trying to do – Starbucks’ mission statement, for example, is ‘to inspire and nurture the human spirit one person, one cup and one neighbourhood at a time’. Sony’s is: ‘To be a company that inspires and fulfils your curiosity.’
However, missions statements can also be a good way to think about what you stand for personally. Writing one for yourself will not only explain and describe where you are heading, it will also be an easy way to stay focused. The most powerful way for you to benefit from a mission statement is to write one for a specific goal. “
