The NoBS Manifesto
There should be a rational process to separate BS from technical content in technology marketing. Let's think how we can setup a process to do it, and a ranking, similar to Magic Quadrant (a working name: Magic BS Quadrant).
Generally, "NoBS" means that our technology content is coming from engineers, those who were engineers and rose to the executive level but keep their engineering heart beating, and those who can inspire engineers.
Our people can go down to the metal and high into the sky -- they are full-stack thinkers. If they generalize, they do it from experience, and current, comprehensive knowledge of the best practices.
We like open-source, github, and community-validated technologies that you can use today, for which you can hire today, and which are better in an objectively demonstrable way.
We like to deconstruct marketing claims. Warning: our criticism of "big data" can be really cutting.
