#alicewang

NEW YORK OBSERVER // WHEN LESS IS A LOT MORE: NEW BRANDS DISCOVER THE POWER OF ONE

I found menswear-inspired white button-down shirts from newcomer Uniforme.

“It’s a really classic idea in menswear that you want high-quality things that are going to last,” its founder, Alice Wang, explained when I visited her in her coworking space. “But women’s wear is more governed by trends and desire.”

Ms. Wang’s simple white shirts are made of oxford cloth woven in Switzerland by Alumo, a textile mill prized by the kind of men who discuss their shirt makers in online forums. The buttons are Australian mother-of-pearl buttons.

“I’m just focusing on high quality,” said Ms. Wang. “It’s not luxury for luxury’s sake.”