Christmas 2012, a group of friends wanted to give back.  They went to the toy store and bought a bunch of toys, went to the Children's Hospital to try and give them out.  They were denied due to lack of paper work. They were stuck. Their plans to give back almost were at a halt, until they decided to make a bunch of lunch bags and give them to the homeless. Their movement's called #HashTagLunchBag.  Once others around the country heard about what this group of friends did, they followed in doing the same thing, thus spawning a movement. Wells Fargo heard about this story and wanted to be a part of it, creating this commercial.