How Augmented Reality and Virtual Reality Are Reshaping Retail

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Augmented Reality (AR) and Virtual Reality (VR) are transforming the retail industry by creating immersive and interactive shopping experiences that bridge the gap between online and in-store purchasing. From virtual try-ons and 3D product visualization to immersive virtual stores, these technologies help customers make informed buying decisions with greater confidence. By enhancing customer engagement, reducing product returns, and delivering personalized shopping experiences, AR and VR are enabling retailers to improve satisfaction, strengthen brand loyalty, and stay competitive in the evolving digital marketplace.

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