A fundamental shift is happening in how users interact with technology.
Building Products for AI-Native Users
A fundamental shift is happening in how users interact with technology. For years, digital products were designed around structured interfaces — menus, buttons, forms, and predefined workflows. Users adapted to the system. But in 2026, a new category of users is emerging: AI-native users. These users are not just comfortable with AI — they expect it. They expect systems to understand intent, respond intelligently, adapt dynamically, and reduce effort at every step. This shift is redefining product design. For product managers, the challenge is no longer just building functional software. It is building intelligent, responsive, and adaptive experiences that align with how AI-native users think and behave.
