Dear ADs, What do I do when an AD doesnât respond and takes forever to give feedback on sketches and WIPs? Itâs only my second job with a publisher and I was given a pretty tight deadline but had to wait 3-5 days for an answer between each step, so I ended up working on weekends and through a national holiday to still deliver on time and itâs really messing with my health. Is that normal? -Thank you!
Anonymous - it's okay to ask for deadline extensions!!! In the future, if you're on a tight deadline, ask the AD to respond to you within a certain timeframe. For example, "In order to meet the deadline of (DATE), I need feedback from you by (DATE). Looking forward to hearing the team's thoughts on these sketches." That way, you're letting the AD know what YOU need in order to meet the deadline. It's a polite way of putting the ball in their court.
If they don't send feedback by the date you asked for, a good AD will offer you a deadline extension. If they don't, it's okay to ask for one. "Because of the delay in receiving feedback, a deadline extension on this would be really helpful for me. Would it be possible to move it back to Monday?" An extension might not always be possible, but it doesn't hurt to ask. A good AD will not think less of you for asking. An AD who takes forever to respond, won't budge on the deadline, and gets mad at you for asking, is a crummy AD.
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