#affiliatefrauddetectiontool

You feel confident to spend more on these campaigns.

On your dashboard there are 200 people, but upon deeper analysis you see that only a few retain as users. That’s a sign that something is not right. It’s not the usual invalid traffic, but a more advanced and difficult version of ad fraud. Referral and coupon fraud are advanced types of mobile ad fraud which impacts the action driven KPI’s and can skew your data.

You launch a referral program with the intention to acquire new users to your app. When analysing your campaign progress, you see that your referral champion is a single user who somehow ‘invited 200 people overnight’.   

You feel confident to spend more on these campaigns.

On your dashboard there are 200 people, but upon deeper analysis you see that only a few retain as users. That’s a sign that something is not right. It’s not the usual invalid traffic, but a more advanced and difficult version of ad fraud. Referral and coupon fraud are advanced types of mobile ad fraud which impacts the action driven KPI’s and can skew your data.

The holiday season is the biggest time for the year when campaigns scale fast, budgets expand, and every click counts. Brands prepare months in advance to capture the surge in consumer intent, aiming to convert festive enthusiasm into measurable ROI. 

Affiliate marketing campaigns play a key role in this strategy, with brands amplifying their reach, boosting app installs, and attracting high-intent shoppers through affiliate partnerships.