Essential Signs to Detect Affiliate Fraud
Considering how valuable affiliate marketing is for all involved parties, it is no surprise that the space is now infested with scammers and fraudsters. Affiliate marketing fraud is one of the most prevalent forms of ad fraud. Some experts estimate that nearly 17% of all clicks on affiliate offers are fraudulent.
An affiliate monitoring tool is non-negotiable when it comes to brand safety in digital advertising. The right one will allow you to track affiliate activity in real-time. A reliable tool will come equipped with AI and ML capabilities, allowing you to track and detect even sophisticated attempts of fraud. Such tools evaluate everything including, but not limited to, in-app activity, traffic patterns, and user behaviors.
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