#affilatefraud

Your brand keywords are your identity. But what if you’re paying higher cost for your brand keywords, or in worst case scenario – paying for your organic traffic. 

Brand bidding is a technique used by affiliates and competitors where they bid on your branded keywords to divert your traffic to their landing pages. The impact of brand bidding in affiliate marketing is not just limited to ad budget wastage.  

The brands have to pay more for their own branded keywords, they lose search traffic, and revenue drops.  

In 2025, it is expected that the expenditure on search advertising will hit $351.5 billion worldwide, indicating a strong growth in the paid search sector. And with the demand for search surges, it is critical for brands to have the right protection against brand bidding violations.  

 According to our analysis done, we have found that 43% of affiliate traffic is invalid.   This blog is going to unpack: 

Why brand bidding protection is critical in 2025?  

What Leading Brands Are Doing to Prevent It?   

How mFilterIt Protects Your Affiliate Program from Brand Bidding? 

Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps why the industry has grown at such an incredible pace, being valued at $17 billion, according to an affiliate marketing survey.

In a survey, 20% of marketers reported sales through their affiliate programs as their biggest source of revenue. The story of publishers and content creators is a similar one, with 31% reporting affiliate income as their biggest source of income.

Considering how valuable affiliate marketing is for all involved parties, it is no surprise that the space is now infested with scammers and fraudsters. Affiliate marketing fraud is one of the most prevalent forms of ad fraud. Some experts estimate that nearly 17% of all clicks on affiliate offers are fraudulent. This number translates to billions of advertising dollars lost to affiliate marketing scams.

This also means that marketers who use affiliate programs to make sales must fend for themselves and employ affiliate monitoring methods to ensure they are not losing their marketing budget to fraud. However, before you can effectively monitor affiliates and be sure that you have prevented yourself from falling victim to fraud, you must first understand affiliate fraud in depth. That’s exactly where this article will help.