Top Marketing Reasons for Choosing Adobe Experience Manager
For every company, an online presence is a major source of generating revenue. AEM is the fastest-growing platform due to the quality of simplifying the management, delivering content to the websites, and reducing the complexity of delivering online experiences to the right customers.
The software also decreases the complexity of delivering great online experiences for multi-site, multi-language, multi-device and multi-platform organizations. And, those who want creative work can use it as a central workstation and streamline their present work processes seamlessly. Below are some of the reasons which show that Adobe Experience Manager is the right CMS for your business:
Project Dashboard:
Through the help of the project dashboard in the AEM, it provides an opportunity for the editors to manage the projects with a central environment.
These projects are a group of resources that are linked together and are represented by a tile. It provides the opportunity to add several types of information to the projects. The most used ones are websites and the assets used by the editors to associate their external links, information, team information and tasks with the project.
Content Editing:
In AEM, editing of the content is done easily. For the content editors, working on AEM software seems as if they are operating a live copy of the website where they can select certain blocks on a page and edit them. In some blocks, even in-place editing is also possible.
For editable webpages, there is a special element called ‘sidekick’. It is a versatile inspector window, which is used for dragging building blocks onto, and for managing the various properties of the page.
Digital Asset Management (DAM)
DAM is a fully integrated tool that allows editors to manage and distribute assets throughout their website. The DAM enables editors to store various types of assets including images, videos, and documents in a clear folder structure.
It offers additional features such as dragging and dropping of assets. Apart from this, the editors can work on an extensive set of information per assets, such as copyright data and numerous other metadata properties.
Integration within the Adobe Marketing Cloud:
Marketing is more than building a customer experience for the website. It also includes observing the analytics, targeting specific user groups or persons and helping to create campaigns. The obstacle can be solved by carefully selecting separate tools for all marketing needs. But the only disadvantage with the approach is that there is usually no cooperation between the tools and becomes tough to use the data of a tool and, combine it with other tools.
AEM is a part of the Adobe Marketing Cloud, as Adobe believes the marketing efforts should be intertwined and not taken up separately. Adobe Experience Manager can also be blended with other products of the Adobe Marketing Cloud.
