#adwords optimization checkpoint

Google updated their bulk spreadsheet upload feature. They said they added more "intuitive spreadsheet formats, in-context options to upload changes directly into the appropriate campaigns and ad groups, and the ability to preview your updates and check for errors before posting them."

Workflow tools fall into three core areas:

1. Bulk editing directly within AdWords

2. Improved tools for uploading changes in bulk

3. Advanced tools for more customized changes across your accounts