#advertism

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Free Mediterranean Food Restaurant Flyer Template

Free Mediterranean Food Restaurant Flyer Template

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Series of documentary type series tracing the evolution of TV adverts in the UK

- Talking heads of editors, advertisers and directors given insight into how advertising in the UK changed over time.

- I found it quite interesting learning about the behind the scenes of adverts as well as how the people in the documentary are explaining creative choices.

- Outlines clever tactics in advertising (always try to be the funniest or most iconic advert in an ad break)

- Talks about the clever use of internet with adverts, such as Levi’s Flat Eric advert, where the character was circulated online prior to the advert was broadcast, presenting the potential for viral marketing

- Talks about the cultural impact of adverts, such as how companies jump from America to Britain to appeal to the new demographic, how woman are treated, as well as how Gay Rights groups reacted to Mueller adverts where there was a fairly negatively portrayed gay character in them

- The risks of when an advert campaign goes wrong is discussed, with adverts like Vauxhall’s Griff Rhys Jones campaign, which caused profits to slump, because the audience didn’t connect with the character

Thin on toast or thick on cheese Gravy boats or as you please Love it/hate it; nothing’s quite Like gooey, tasty, brown marmite!