#advertising future

“We don’t think of ads as punishments the users must endure, we think of ads done well as something that users would cry over if we took them away,” Horowitz said.... For example, say you review a restaurant. Google will tuck that information away and deliver it when it is relevant, perhaps six months later when one of your friends looks for a restaurant recommendation in the same area. “That’s a gift from me to that person facilitated by Google.”