#adtouch

It’s summertime, and the kids have taken their play outdoors. You might hear the ever-popular warning, “Don’t touch me!” amongst arguing tots as you traipse around the neighborhood. As adults, we know about this cardinal rule. Touching is a no-no. Well, listen up: AdGent Digital officially declares “Don’t touch me!” has been turned on its head. With our AdTouch techonology, it’s time to get a little more touchy-feely.

Stop it pervert, we’re talking about tablets!

AdGent Digital’s tablet-based advertising platform, AdTouch, serves touchable, non-intrusive, rich media ads to your consumers. We’ve already partnered with dozens of other leading publishers to produce engaging, exciting ads on our platform for the tablet.

We’ve also got an interactive feature called +Slide. This gives visitors the ability to slide the ad from side to side on their screen without interrupting the content on the page that they’re browsing.

So why focus on creating tablet-specific ads?

Studies show that tablets’ share of website activity is growing at an astonishing rate of 300% per year—spurting in growth at a much faster rate than the smartphone did. With its introduction in 2010, the iPad reached the same percentage of web traffic in 1 year that it took the iPhone to reach in 3 years. By the end of 2013, “tablet visits will account for more than 10 percent of Web site visits”, predicts a study by Adobe Digital Index (ADI). 

Put simply, tablets is where it's at.

Why this giant growth? The fact is the tablet is more engaging for Web browsing than the smartphone or the laptop. Who’s using tablets? They are most popular with media consumers and financial service consumers. According to a study released by Facebook, ownership has increased fastest among “young adults ages 18 to 29, Hispanics, those with the highest incomes, and people who had attended some college. “

It’s about time to rethink your company’s advertising strategies. No longer can you simply build ads for display; you’ve got to create stellar ads especially for tablets. With the rapidly growing adoption of HTML5, it is easier than ever to create tablet-specific advertisements.