#adtechhub

Dynamic Creative Optimization (DCO) steht als Technologie für einen logischen Schritt im Programamtic Advertising. Advertiser können damit an Targeting-Kriterien angepasste Werbemittel dynamisch in skalierbarer Reichweite ausliefern.

The music artist Laurie Anderson once said that virtual reality (VR) would never be true to life until developers “put some dirt” in it. She’d probably find the level of grit in the New York Times’ new VR venture encouraging.

Next Month (in September 2017), Apple will release new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad tech industry and create new winners and losers.

I’ve covered header bidding from a few different angles on this site in the past few months, from how it works and helps publishers earn more revenue, to documenting how specific companies integrate with real publishers.

Upcoming SlideShare Loading in …5 × What is Real time bidding (DSP, SSP, DMP, ATD, ITD) 1. NEO DIGITAL ADVERTISING Mutlu Dogus Yildirim AD EXCHANGE DSP SSP PRIVATE EXCHANGE DMP AGENCY TRADING DESK AD NETWORK AMP RTB 2. Once upon a time... Few advertisers, few publishers, few problems ADLINE.CO 3.

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated.

Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile. For marketing leaders new to programmatic and the implications of mobile, here's a primer.

Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among marketers.