#adobecq

In a competitive business environment, it is a challenge for an organization to take control over its brand presence. That means, every company have to reach its target audience to drive sales of its brand. In other words, the more an organization takes a brand into its customer base, the better it gains profit. One best way to maintain brand presence in a digitally-paced business world is going online because online brand presence plays a major role in a company’s business growth.

According to the World Internet Statistics, almost 40% of the world’s population is using internet by 2013 with a growth rate of more than 673% from the last 14 years. These stats offers a clear picture of how the digital experience has been dominating the world from the beginning of 21st century. Also, several companies have been maintaining their own websites to reach their target audience through the internet. However, choosing the right technology will always result in positive outcomes. One such technology is Adobe CQ5, a technology offering trending digital experience. Organizations implementing Adobe CQ5: Several major organizations including but not limited to Audi, Volkswagen, Hyatt and TE Connectivity have been using Adobe CQ5, also known as Adobe Experience Manager, to improve their online brand presence. Here are some implementation examples of Adobe Experience Manager by major organizations for their business needs. Hyatt supporting travelers on a global scale using Adobe CQ5:

Hyatt Hotels, an American multi-national hospitality giant, has been manually operating over 600 websites in ten languages using Adobe CQ5 to offer its customers a high-end digital experience. The main focus of the company is to enable customers to plan and manage hospitality while they travel, just by using their websites. Using Adobe Experience Manager, Hyatt is providing huge amount of high-end content to its customers through different medium including tabs, mobile phones, computers and more. According to Hyatt, they managed to move more than 600GB of images to its database using digital asset management capabilities from Adobe Experience Manager. Using Adobe CQ5, it has also managed to publish more than 500,000 web pages globally. More than 250,000 people visit their websites on a daily basis.  

1.1 An image showing digital experience of Hyatt’s website Adobe CQ5 driving Audi to innovate:

German luxury car maker Audi has elevated its digital brand experience by using digital asset and web content management capabilities of Adobe Experience Manager. The company is currently operating 93 websites in 40 different languages with an aim to offer a high-end digital experience to convey message about their vehicles. Audi offers its customers the flexibility to compare vehicles based on specifications, pricing, features and more through their websites before visiting a showroom. Using Adobe CQ5, it has also integrated the Audi Configurator feature, used by more than 90% of its site visitors, to build the model of their choice with options to customize features. Using Adobe Experience Manager, Audi’s dealers and web teams are developing websites, without any technical knowledge, to offer better online customer experience. Every year more than 156 million visitors are navigating through Audi websites for information.  

It's a good thing. (Career-wise, that is...) See what I'm talking about here: #techcomm

See, even Martha Stewart needs to take time on her social media accounts.

I know I haven’t been on my blog all that much. What can I say? Life gets in the way. As I’ve mentioned, I’ve had a busy summer, and it is shaping up to be an even busier autumn.

“Why would that be, TechCommGeekMom?” you may be asking. I’m glad you asked.

Work has picked up quite a bit, in a good way. I’ve spent a large…