Fashion Lookbook brief
This assignment is part of the learning outcome 1 and tests your professional ability to produce work to an advanced level. The fashion lookbook brief was launched in week 5.
The brief was to produce an engaging and experimental fashion lookbook to showcase the up and coming fashion designers of BCU. The lookbook aim was at the London fashion week 2019. The photographs of the two fashion collections which we need to use for the lookbook were provided to via Moodle.
Before designing the fashion lookbook I researched more about the concept and how a lookbook is formed. I looked at various magazines such as GQ, Vogue, Vanity Fair, Instyle and many more. The research really helped me as I understood the concept of designing the layout, which needs to be easy on the eye and interesting for the audience to read. I had a look at some examples on Pinterest to get some inspiration as well as idealize the different layouts of a fashion lookbook. Many magazines and lookbooks involve a lot of typography and good page furniture to have everything aligned correctly.
Research:
Below is the Fashion lookbook research I gathered from Pinterest and online.
I also did some Magazine research for some inspiration and to gather ideas for the layout.
Sketches and development
After the research, I started to draw scamps for the fashion lookbook this was for me to understand and to plan the page layouts.
Once I sketched the scamps i then started to design the logo for the fashion lookbook because I feel every lookbook has its own name and the brand. The name for my fashion look book is “Nouveau Couture”. I used a font which gave a vogue style look to the brand. "Nouveau” means Modern or up to date in French.
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Fashion Look book main design:
