#adfraudetection

One of the common pain points our clients have expressed is that their number of installs doesn’t match the number of conversions. They see a high volume of installs happening, but this doesn’t convert into outcomes.  

There is not just one reason behind an unusual spike in installs. It can be bots, or something more advanced which a human eye might miss easily. In one of a recent campaign data we evaluated, we observed that a new and unusual technique is used to hide invalid traffic driving fake app installs from Android mobile versions.  

In the sections ahead, we’ll break down how fraudsters are hiding their trails by spoofing device related information – like mobile app versions and why it matters more than you think.