#adcritique

Chevrolet Beat 2016

The Concept and the Execution: The concept and execution are intertwined; the car is shown in green cocktail (as they call it). It’s their tackiest color. The lighting accentuates the color and design of the car. It’s been shown like in an exhibition. The headline doesn’t boast of any awards but projects the car as benign, like a cute little pet. The copy then also points out the style and torque.

The strategy: The strategy apparently is to say to the customer that here is a good looking, reliable small car which is all fun. It tries to ease the prospective customer’s doubt about where he is putting his money.

The Layout: Here the objective is to put the car in a situation where all attention goes to it. The background can be easily overlooked yet, accentuates the car’s colors. The angle chosen is the car’s best frame. The lighting is similar to that of a clothing chain’s outlet.

Ad Critique 3 - KakaoTalk Malaysia

This radio advertisement is about two friends competing for the best social application of chat and talk. I don’t think having a competition of who is the best in an advertisement is a good way of branding/advertising. It can be connoted to others that the brand being prideful of itself being the best, where it is still a relatively new brand in the local market.

The idea of the brand - togetherness could have done better. In this radio ad, it didn’t show togetherness because both friends are in an argument. In our society, most of us would not want to step into a heated argument too, we rather stand from far to eavesdrop than to solve or to help ‘cool down’ the argument. Hence, listeners could have tuned to other radio channels to get away from this radio commercial too.

I think the thinking behind this ad is just trying to introduce the device application, displaying their features.