#adapty

Hybrid pricing can help app developers better monetize their apps

W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. It seems like everyone has been talking about Lensa AI this week, but a less obvious point of this AI-enabled chart topper caught my attention: its hybrid pricing. Could it be an example of a new…

With new capital, Adapty is betting it can help app devs make more money

Mobile developers earned more than $260 billion on Apple’s App Store between its launch in 2008 and the end of 2021. And yet, Apple doesn’t provide an easy way for companies to maximize how much they make from their apps — and neither does Google, which owns the rival Google Play Store. Enter New York City-based Adapty, which hopes to help developers earn more from their apps. So far, it has been…

Why mobile subscription management platforms are enjoying tailwinds

Game engine company Unity and adtech company IronSource finalized their merger this week, aiming to “create an end-to-end for developers to build and monetize games,” TechCrunch reported. While there’d be a lot to say about the deal from the perspective of game developers, we’d like to look at this from a different angle and wonder who might one day do the same, but for non-gaming apps. Earlier…