“They [Google] thought they could bully everyone into using their own [GDPR] system, and the industry has turned around and kneed them in the balls."
👏 Consequences of companies having to own up to their abusive practices. PII matters!
GDPR has teeth and costs: penalties and implementation + đź’° lawyers
Ad industry will survive
What is YOUR country doing to protect YOUR personal information?
What about micro-targeting?
Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to sources.
The frustration for many has been directed at Google. The day before the deadline, buyers were warned also to not buy any inventory via Google on third-party exchanges, especially those using tracking and ad-verification pixels, as Google couldn’t verify whether those partners were compliant or not, according to sources. Some agency groups were alerted to this late on May 24, while others felt Google’s guidance had been nonexistent, according to agency sources.
“It was arrogance,” said an ad tech vendor who agreed to speak anonymously. “They [Google] thought they could bully everyone into using their own [GDPR] system, and the industry has turned around and kneed them in the balls. They have had to do an embarrassing about turn to now integrate with the [IAB] framework.
It’s not been an easy day for anyone. Google and Facebook have both been hit with a raft of lawsuits accusing the companies of coercing users into sharing personal data, as reported by The Verge. The lawsuits, which propose Facebook to be fined €3.9 billion ($4.5 billion) and Google €3.7 billion ($4.3 billion), were filed by Austrian privacy activist Max Schrems.
