#activity3

STRATEGIC COMMUNICATION

1.- PERCEPTION V.S. REALITY

It is important to confirm that the plan outlined is still the appropriate one to achieve the best results. Are key audiences still being prioritized appropriately?

Well, Steve Jobs in this video shows us that his products have been made according to the customer's needs. In the past you had to use 3 different devices to get the desired function for each and now you can get all that in only one.

2.- CONSISTENCY IN THE MESSAGE

Emphasize that audiences need to know how a company can benefit them. The message varies depending on the type of audience.

In this video Steve Jobs makes noticeably clear why they are making the iPhone, as it facilitates communication for all people, besides that it has a wide variety of functions and the most important thing that is an easy device to handle.

3.-RIGOR IN ANALYSIS

Your company´s reputation depends on the opinions of multiple people, like employees, investors, journalists, customer, and the community. The confidence you convey to your audience.

Steve Jobs in the video speaks with great emotion and empathy that makes people more interested in the subject and the product, plus it conveys security in what he is saying as he has the necessary experience and knowledge in this area.

4.-TRUST BUILDING

Find out a balance between building reputation and trust in your stakeholders. Your company will have a favorable reputation because audiences are much more receptive to being validators of someone they trust. Trust that you transmit to your customers through your company.

Steve Jobs says it in a very convincing way that they will reinvent the phone and that causes great security in customers, besides that it has great benefits and improvements than other cell phones, also it has more functions and better quality.

5.- APPROPRIATE IMPACT

Being clear about how, when, and where it is important to connect with audiences to meet business and communication objectives.

After asking three teachers and 5 students about the importance of technology in teaching and learning respectively, here are the information that I have gathered.

What are the behaviors you observed from your students after using technology in teaching?

They are more interested and involved in the class, they can easily understand the lessons if I use a video presentation in our topics in Science and Mathematics

- Carrie Ann Bautista, Elementary Teacher

In fact technology has been a great tool for learning. It makes fast dilivery of the content leading to mastery, therefore they feel much comfortable and convenient.

- Darwin Luzon, Senior High School Teacher

My students are more focus excited and enthusiastic to learn because they are exposed to these catchy and flashy teaching instructional materials compare with the traditional visual aids. They seem to be more relax and enjoy learning experiences because of this new technologies.

- Richmond Baltazar, Junior High School Teacher

Why do you think technology is important in your studies?

It helps us to study easier, we all know that gathering information and data is hard especially without the advancement of technology instead of going to libraries and search in different books, now we can just type, click and then copy paste. It allows us to minimize the work and time. For me, technology has a huge role in our modern society, in all field it is very useful.

- Jen Ross Malubago, Engineering Student

 For me, it helps in making it convenient in my studies and it gave me easy access to the learning materials that I need.

- Allyson Estaniel, Accounting Student

Well, let’s be honest, technology is very useful especially for students like me. It is important in my studies because it helps me receive and gain information faster. It is also an invention that helps students communicate online whenever there is an upcoming report or review.

- Wynjelynn Sta. Ana, Education Student (English)

Technology has made our learning much easier and more flexible. Modern technology created the opportunity for us to use different devices such as mobile phones, laptops, and computers. These devices allow us to utilize software such as Microsoft Word, PowerPoint, and Excel that let us organize important documents and presentations. Also, search engines like Google and Yahoo can be used to look for credible information, tutorials, and even illustrations with only one click.

- Ace John De Jesus, Education Student (General Science)

Let's always remember that change is inevitable. In this modern world, technology is continuously and rapidly developing and innovating. Our lives today also depends on technology, because in all sectors of our society or community we rely on the utilization of technological advancements and inventions. When it comes to my studies, technology is widely used in all of my subject courses. All of them requires an integration of technology because we are now considered as 21st century learners and we are expected to have the knowledge and skills in using different gadgets, media, websites and etc. Hence, technology became one of the significant tools or ways today in able to gain more knowledge and to hone different skills that will be beneficial to our future career path.

I decided to combine my answers for activity 3 and 4, because I think they are related and I also wanted to discuss one subject only. Harry Potter is very popular because people found magic interesting. Some also can relate to the struggles of the protagonist, being highlighted by the fantastic writing of scriptwriters and the author. 

With that being said, I used to love reading Harry Potter books made by JK Rowling. That is, until the author started giving out many interpretations of the work, even after the series has ended. In my opinion, giving out too many details suffocates the viewers and leaves their imagination dry.

What disturbed me the most was revealing Dumbledore’s sexuality after the canonical publication of the books and film showings. While I wholeheartedly agree that the LGBTQ+ community should get representation, I can’t help but question the author, why just now? It would have been beautiful and more empowering if it was revealed in the duration of all the movies and books.

I would personally recast the character of Hermione Granger, because I always thought she was a black woman due to her descriptions found in the canonical text. It was also confirmed by JK Rowling herself, albeit only at the end of the series like Dumbledore’s sexuality.  Some changes made by the directors were helpful, some were not. It was also phenomenal to watch Alan Rickman portray Snape. 

It is very necessary to hold space for other interpretations for any movie, ad, or songs to have a wider understanding of the issues it tries to portray or represent. If one only accounts for the author’s lenses, it may lessen misinterpretations but limits the pool of information one can use as a reference. It sucks the fun out of these forms of art. Finally, there may be subconscious interpretations the author is not aware of, and it may be helpful if they consider other external points from their perspective to improve their craft and cater to their audience.

Reference

Viewing society as Goliath, it can be big and sometimes unforgiving. As I grew older, I came to realize that I still have a lot to learn and more obstacles to conquer. My existence is a grain of sand by the shore, so I can’t help but feel intimidated sometimes.

In this big world, diverse information can be found. As humans, at some point in our lives, we tend to learn new details that could help us survive and take one step forward to our future. Processing information can be strenuous, but with the aid of convergent media, it can be workable.

Convergent media unifies other forms of media such traditional Media, print media, broadcast Media, New Media and the internet as well as portable and highly interactive technologies into a dimension. For example, a person can access the news, watch television, research, and talk with others in real time using just one device – a smartphone. In a way, it shortens the time consumed in gathering and sending information, and it promotes the concept of multi-tasking. Convergent media empowers the “Davids” or the individuals of the society by helping them navigate through several, sometimes murky data.

While convergent media somewhat amalgamates other forms of media, for me, it is not considered new media – the latter is one of the forms which is being encompassed by convergent media (Leeverage Edu, 2021). New media consists of data which is conveyed in a digital manner, while media convergence is a phenomenon of mass media.

The evolution of media, whether it be in the context of orality and literacy or traditional and convergent, is very significant when it comes to understanding how communication helps build or destroy society (Baran, 2013).  The similarity between the two evolutions is the integration of something new paper to literacy and devices to convergence of media to deliver information. In contrast, the transition from orality to literacy took a lot longer than in traditional and convergent evolution.

We, as individuals and actors of the world, can benefit in the study of the evolution of one of our tools to our modern tomorrow – but the power lies within us. We decide if we build or destroy. As a song lyric says “we run things things don’t run we.”

References

Baran, S.J. (2013), "Chapter Ten: The Internet and the World Wide Web" in Introduction to mass communication: media literacy and culture. New York, NY: McGrawHil

Bolinger, H. (2019). Who was Goliath in the Bible? What's the story of this giant philistine? [Online Image]. https://www.christianity.com/wiki/people/who-was-goliath-in-the-bible-what-s-the-story-of-this-giant-philistine.html

A thing that is long, like my patience towards you

A thing as sweet as child

A yellow thing that acts so tough

A thing that is hard on the outside,

but is smooth inside

Just like how we view other people's lives

We often look at people as hard as they seem