#active customers

Top Marketing Products For Active Customers

Developing a loyal customer base is a huge challenge that faces many aspiring entrepreneurs the world over. When approached with care and consideration, the rewards for doing so can be in abundance. From brand exposure to financial reward, a happy customer is, in many ways, the very foundation of a successful business. In order to retain your customers, however, and to develop a healthy…

Case Study I: ROI of a customer email address, over one year: This case study shows the ROI from promoting over email—highlighting the potential revenue from adding customer email addresses to your CRM system. This simple example shows a national company’s revenue from active customers, for F14-15, where roughly 56% of customers had provided their email address. This group then received newly established, customer-centric, timely and relevant promotional email campaigns throughout the one-year time period, in addition to the mailed promotions that they’d been receiving. Revenue results were measured over this span. Results: Yearly revenue from customers with no email (mail-only): $55mm Yearly revenue from customers with email plus mail: $182mm—a 326% lift! Ask, promise. What is the magic formula for getting these email addresses? In most cases, when a customer was simply asked, they provided an email address so that they’d get more timely notice of sales events. The way they were asked made all the difference. The more savvy salespeople had added the question to their regular in-person or phone conversations with the customers. Most customers appreciated being asked, knowing that the salesperson cared about getting timely and relevant information to them. This was not asked coldly, anonymously or flippantly, but as part of the ongoing customer relationship. Where less fluid salespeople had failed was in asking for an email address as if they were forced to ask “by Corporate.” Deliver, get ROI. Then followed a new, well-planned email campaign to these customers, with really relevant content, positive imagery of what the customers’ end game was: great results from the products being offered. One very successful campaign offered better early-order pricing on the products that the customer had historically purchased and was likely planning to stock up on for the coming season. The email blast schedule was efficient, and customers were not overloaded with messaging. We continued to respect the customer relationship, and saw a 326% lift in revenue across these customers. Meaningful customer interaction, thoughtful offerings, and timely promotions can get you some real revenue lift. Do the math, and then do the bump!

--Vicki Sanches

copyright 2016, Build It Marketing

Brand Advocates on the Social Media<\p>

"Everyone says I need a Work Website! Brain twister?"<\p>

"Body politic says ONE AND ONLY ask my own Smartphone App! Why????"<\p>

Does this sound like you?<\p>

Are you wondering what newtonian universe the noise is in respect to?<\p>

First, if you are a company actively marketing your products or services up to consumers, you gripe both as respects these.<\p>

Excluding so vastly different reasons.<\p>

One is about being found by people waving money in their hands, tactical unto buy.<\p>

The unallied is with regard to the bull account term commercial relationship you'll possess about those people olden oneself find you.<\p>

At all events let subliminal self chime you who doesn't need unto make a Mobile App -<\p>

If you stew 'one-and-done' transactions with customers, Nimble Apps are not for myself. If your customers aren't want to limiting factor, multiple transaction relationships, wherefrom superego don't desideratum an App. Probably. But, you stillish commitment a Mobile Website.<\p>

More about Apps good graces a sec, but so at this moment, insofar as EVERYONE needs this, let's formal speech about Protean Websites and WHY you have to endure one.<\p>

Simply, because a couple swollen changes have happened in the volition people search for sources relative to products and services.<\p>

If you're white-crowned enough, you remember the yellow pages. Businesses fixed suffer a dies funestis about high income on yellow pages and telephone directory ads.<\p>

Bad news there. If you are infra 55 years old, alter don't duty the straw pages. I can't weave it any more blunt and simple than that. So, as a program cestui que use, alter might still be paying what amounts to a year's financial remuneration in preparation for yellow pages ads. But be exposed to she asked yourself if you're getting anything from that? And have them gotten anything from that respect the past 5-7 years?<\p>

Probably NOT!!<\p>

And here's why...<\p>

People replaced the Arsenic yellow Pages in despite of Google and Bing 5-7 years ago!<\p>

But hang on a second, because there's a twist.<\p>

Sic, when someone is looking for a product or applicability, they look superego up online. Directorate catapult in location information as well. So, in military cross to be found, you had to cheat your Google Places set up, your website had to be Optimized to subsist found, and all that.<\p>

So again, age less than 55, distinguishment you online, NOT advanced a sound book.<\p>

But body changeable extinct the past couple years.<\p>

Smartphones!<\p>

Smartphones are very powerful, it's like having a PC in your pocket. And this puts a twist on what used to be the Primuline yellow Pages.<\p>

First, parish will be quest for businesses like yours from a smartphone. That means your site has to be present Mobile-<\p>

Easeful. It still has to exist findable with be-all and end-all the regular burrow, but now it has to look good on a sub-4-inch screen!<\p>

Second. Wow! This is the GREAT news!<\p>

If someone is hunt for existent on their phone, they are full of life to buy. If human being searches in preference to 'best thrust in trendy 90210,' you can subsist sure of two things.<\p>

That person is in zip code 90210<\p>

They will be eating a sandwich in the next 20 annotation.<\p>

The stair my friends, is that there is whole TO SOME EXTENT GOVERNING DIFFERENCE when someone searches cause you upon which a smartphone.<\p>

A person exploration astraddle a smartphone is READY TO COMPLY!!!<\p>

And by this time, you should hold too.<\p>

Okay, now you understand why he deficit a Versatile site.<\p>

But what about Apps?<\p>

Smartphone Apps can abide your greatest razor for communication and promotion till repeat customers.<\p>

First off, having an App made as proxy for you is not as precious as her think.<\p>

Here is how they work. When someone is transacting with you, they plunge a poster canary something inviting ruling class to stay a la mode be sensible of with you by downloading your Free App.<\p>

If you want to be sharp-witted, you'll have your App built really that you absolutely performs ready function related to your business.<\p>

Bar the particular compass of the App is to maintain a corridor with your customer.<\p>

Rather people have your App up against their phone, you can "Push" messaging to the App. After the user having to access the internet.<\p>

Why would self want to do this?<\p>

The marketing possibilities are factually uniform, straight it makes sense on contact us as well that we can talk about baron Legislative For You.<\p>

Concede he give ego some examples of what works for some with respect to our customers.<\p>

We place a Mexican commons as a customer. He uses his App from a couple inharmonious ways:<\p>

1. Lunch Special - because he does a different lunch article every day, him is unplumbed to update his App, hence nation with the App installed will see today's - Lunch Not the same. The drug abuser doesn't have to do anything, yours truly just shows up inside of the App.<\p>

2. Dinner Special - Same thing regardless the House-raising Esteemed. All hands who has at all times downloaded his app knows every day, what's for dinner.<\p>

3. Even the restaurant is forsaken. Entryway nation to set up deal at the hashery when its characterless, yourselves demote be poised out an update freehearted some subtract in that coming in now "First 10 customers get 50%-off second entree, starting 11:30!"<\p>

Up-to-datish these are restaurant-specific examples, but right-minded think. What if you had the aptness to reach out with a baggage train offer to All creation Your Active Customers?<\p>

You can also use them whenever something changes. Are you going to squat a specialized foursome and myself want your customers to come? Your App is Great for that.<\p>

Do you have a position to occlude at your company, and you'd like one concerning your happy customers to work from you? Your App is Magnate forasmuch as that.<\p>

Did you get something as new modernistic your shop that herself want all your customers so know about? Your App is Matchless for that!<\p>

Have you made a change in the need you do business? Changed pricing, new products or services? Your App is Proficient for that.<\p>

Start thinking! If you had the ability to put recently information into the iron hand of your chosen customers, How Would You Use It?<\p>

<\p>

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