#accrediation

For clinical nutritionists working in Australia, having professional support is important. It helps build trust with clients, creates learning opportunities, and supports long-term career growth. That’s where the Australian Natural Therapists Association (ANTA) comes in.

ANTA is one of the most respected associations in the natural health field, and being a member can give nutritionists many advantages.

A Strong Start After Graduation

When Danielle Svensson finished her studies and started working as a clinical nutritionist, she chose to join ANTA right away. What stood out to her was the association’s great reputation, high standards, and strong support network.

Being part of ANTA gave her a sense of belonging in the professional world. She gained access to helpful tools, built valuable connections, and strengthened her professional identity.

Trusted by Clients and Professionals

ANTA is well known for promoting safe, evidence-based natural therapies. Being an accredited member tells clients that you follow high standards and have the right training. This helps build trust.

Membership also provides benefits like access to private health rebates and advertising allowances, which support everyday clinical practice. These extras show clients—and other professionals—that you’re a serious, well-qualified practitioner.

Ongoing Learning and Support

ANTA doesn’t just give you a title—it keeps you learning and growing. Members have access to regular webinars, expert-led discussions, and updates on the latest in clinical nutrition. These tools help you stay current and improve your skills.

ANTA also hosts events like the Natural Therapists Symposium, where members can connect, learn, and share ideas with others in the field.

Why Accreditation Is Essential

In Australia, anyone can call themselves a nutritionist. There are no legal protections around the title. That’s why being accredited by a trusted organisation like ANTA is so important.

It proves that you’ve met strict education and training requirements and follow ethical standards. It helps protect both the public and the reputation of the profession. Danielle sees this as a key part of raising the status of clinical nutrition in Australia’s healthcare system.

Tips for New Nutritionists

If you’re a student or a new graduate, joining ANTA early can help you feel more connected and prepared. ANTA offers free student memberships, which are a great way to start building your network.

Danielle’s advice? Get involved. Use the resources, ask questions, find mentors, and keep learning. Show your professionalism in everything you do—online and in-person—and always be ready to grow.

Conclusion

ANTA offers more than just a membership. It provides a strong foundation for a career in clinical nutrition. With its focus on quality, education, and ethical practice, ANTA helps nutritionists stand out and succeed in today’s changing health landscape. For anyone serious about making a difference in natural health, ANTA is a trusted partner on that journey.

Marketing is the key to a business’s success no matter how small or large. What is most difficult about this part of business is the fluidity of effective marketing tactics. It is hard for business owners to keep up with marketing when they have so many other things that affect day-to-day operations.

Your Better Business Bureau is sharing five marketing trends to consider for a 2016 marketing plan reboot. Shifting your marketing to show and ensure that your customers’ are understood is the approach to take in 2016. It is important to remember that customers are plugged in 24/7 across a variety of channels and devices, so you have to find a way to make connections across them.

Several ways to do so include:

1.  Look-alike models on social media.

When deploying advertising on social media use the look-alike model techniques which help you mirror your ad placement to look like exactly what your ideal customer is interested in.

In Facebook, you have the opportunity to “Create a Custom Audience”

In Twitter, you create your audience profile and where ads appear to those audience members

2.   Re-targeting, an online advertising tool allowing your business to anonymously follow ideal customers, has reached unprecedented levels of cross-channel sophistication.

The ads you create can follow your audience members around the internet like never before

You have the ability to create ad campaigns that will follow customers through the purchase and product life cycle

3.   Delivering a connected customer experience is very important.

Customer feelings and preferences change quickly, so you need to react to customers in the moment

You should be utilizing social media audience insights to get to know your customers on a more intimate level.

4.  Social media and automation will combine to improve the customer journey.

Using a platform to schedule out enticing content, to bring engagement to the forefront and to moderate the message will help save time and money

5.  Video is center stage in the marketing mix this year.

Videos make consumers feel more confident in a purchase and drive them to actually do so

The focus needs to be on the content of the video, not necessarily the production quality

It is important to remember that no matter what the marketing trends are for the year you need to deploy the tactics that are feasible for you and your business. If you need to, start with one of these trends and base your marketing plan for 2016 on it.

Christopher and Sarah Lubienski’s recently published book, The Public School Advantage: Why Public Schools Outperform Private Schools has caused quite a commotion in both the independent and public school universe.  The Lubienskis shed new light on an old…