#accessdata

A data warehouses eventually proves to be the best option for lowering complexity, guaranteeing scalability, and facilitating quick reporting and analysis as businesses grow their clientele and operation. Although switching to a data warehouse is a big step for a company’s development, many marketing teams lack the resources to relocate to, construct, or operate a fully operational data warehouses.

Thank goodness, marketing teams no longer need technical experience to centralize cross-channel data in BigQuery with Supermetrics Storage.

What constitutes a marketing data warehouse?

Data Warehouse

Four basic functions should be guaranteed by a well operational data warehouse:

High-quality data: Clear, precise data is essential to data warehouses. To guarantee that the data is translated, cleaned, and integrated with other business data and technologies, you need the right internal knowledge.

Security: Sensitive data is kept in data warehouses. You must grasp security best practices and protect your data warehouse against leaks and breaches.

Avoiding downtime and performance: Avoiding downtime and performance issues requires proactive maintenance. To accomplish this, you’ll need internal expertise to manage your data warehouse and spot issues as they arise.

Scalability: Your data warehouse must expand to accommodate your expanding company. To accommodate your growing needs, you need to grow the data warehouse, which requires technical know-how.

Data Warehouses

The easy step is figuring out what these prerequisites are. The lack of technical resources that marketing teams frequently have might make it difficult to establish and manage a data warehouses. In these circumstances, Supermetrics Storage is a fantastic substitute for creating your own marketing data warehouse, saving you money, time, and the requirement to recruit new technical staff members for setup and upkeep.

Supermetrics Storage is designed with BigQuery

Supermetrics Storage is designed with BigQuery to help marketers centralize and analyze data more effectively. This allows non-technical marketers to access marketing data more quickly and efficiently, all in one convenient location. You are in complete control of what data is stored and where it comes from thanks to the fully opt-in approach.

Assume responsibility for your marketing data.

Establish a single source of reality. Reduce the time it takes for reports to load.

No matter when, access data without worrying about interruptions in third-party APIs.

Gather past information to produce reports that compare one year to the next or to support upcoming advanced analytics initiatives like marketing mix modelling.

You can expedite analytics and reporting by having all of your marketing data centrally saved in Supermetrics Storage on BigQuery, which you can access whenever needed.

User opinions regarding Supermetrics Storage

Google Cloud simply lack the internal skills to set up their own data warehouses, thus they decided against it. Google could easily begin saving to their marketing data right away with Supermetrics Storage. “It saves us a tone of time and resources because it is so user-friendly,” said the head of performance at a marketing firm that uses Supermetrics for client reporting.

“Supermetrics Storage provides us with data control. They have the option to select which data sources to link to and what data to save. Google can save marketing performance data and provide additional security for sensitive customer information by using encrypted direct connections. It is an adaptable and safe option that gives us control. Director of Digital at a marketing firm that gauges the effectiveness of its campaigns using Supermetrics.

Designed for speed, scale, and security using BigQuery

Supermetrics was able to optimize operations and provide customers with a scalable and secure storage solution thanks to early engagement with Google. Customers of Supermetrics now have:

Faster setup time: You may centralize and store data without establishing your own data warehouses thanks to the existing connectivity between Supermetrics, Looker Studio, and BigQuery.

Security and control: Supermetrics can provide users with access to the data they require thanks to BigQuery’s permission model, Identity and Access Management, or IAM, and service account. This method offers strong data recovery possibilities and guarantees data security and privacy. Supermetrics can leverage BigQuery’s built-in data auditing and data lineage tools to track the history of data access and alterations and perhaps retrieve lost data in the event that you inadvertently erase crucial data.

Enhanced reporting efficiency: Rather than extracting data directly from several sources, it is quicker to pull data stored in BigQuery into Looker Studio or Google Sheets for reporting.

The operation of Supermetrics Storage

Supermetrics starts the process: You first apply for access through an internal form at Supermetrics.

Terraform-enabled automated workflow: Prior to running a Terraform script, the workflow makes sure everything is in order. This generates the required resources such as BigQuery datasets just for you.

Configuring the integration: After the resources are built, the workflow contacts the Supermetrics API to initiate the process of configuring a fresh integration between Supermetrics and BigQuery.

Customer access: Following configuration, you are able to view the storage in your account and begin using Supermetrics connections to transfer data from any platform.

Data visualization: With much faster report loading times following transfers, you can now report on the data using Looker Studio and Google Sheets.

Marketers were considered in the creation of Supermetrics Storage. Setting up a data warehouses requires less technical expertise, freeing you up to concentrate on creating powerful reports with centralized, safe data. Supermetrics Storage is easily obtainable through the Google Cloud Marketplace; schedule a demo now to get started.

The benefit of “Built with BigQuery” for data suppliers and ISVs

Utilising Google Data Cloud, Built with BigQuery enables businesses such as Supermetrics to create creative solutions. Companies that take part can:

Gain access to chosen specialists who can hasten the design and architecture of products by sharing their knowledge of important use cases, best practices, and architectural patterns.

Increase adoption, create demand, and raise awareness via collaborative marketing campaigns.

ISVs benefit from BigQuery’s strong, highly scalable unified AI lakehouse, which is connected with Google Cloud’s sustainable, open, and secure platform.

Gregg Steinhafel, TARGET CEO RESIGNS – COMMENTS ON THE STORY BY Craig Carpenter

Big news to hit the international business headlines is the resignation yesterday of Gregg Steinhafel, CEO of Target, an American retailing company, after a data security breach that resulted in the theft of 40 million debit and credit card numbers in the U.S., as well as the potential exposure of personal information of up to 70 million shoppers. The very interesting angle to the story is that…

{o.a.}

CA Supreme Court Rules that Arresting Officers can Perform Cell Phone Search and Acquisition at the Scene of an Arrest without a Warrant 

LINDON, Utah--(BUSINESS WIRE)--This week the California Supreme Court ruled that arresting officers, without a warrant, may search the contents of a cell phone taken from a suspect during arrest stating, “lawful custodial arrest justifies the infringement of any privacy interest the arrestee may have in property immediately associated with his or her person at the time of arrest,” and that, "…this… allows police not only to seize anything of importance they find on the arrestee's body ... but also to open and examine what they find." 

The court’s 5-2 decision in People v. Diaz (No. S166600, January 3, 2010, avail at: http://www.courtinfo.ca.gov/opinions/documents/S166600.PDF) extends to all content held on a mobile or smart phone and specifically renounces the idea that the amount or type of data makes a cell phone somehow different from any other object found on or near an arrestee’s person.

Incidentally, AccessData recently released Mobile Phone Examiner Plus™ (MPE+) 4.1, which is available on a field tablet. This product allows arresting officers to instantly search and collect all data on a cellular phone while in the field. MPE+ 4.1 is uniquely designed to let arresting officers take full advantage of the Diaz decision.

The software-only solution and the field-ready tablet can unlock locked phones and give law enforcement instant access to the call history, contacts, text messages, photos, voice recordings, video files, calendar entries, tasks, notes, address book, Web browsing history, chat logs, data stored in applications (including social media applications), search history and any data from location-enabled services or applications--allowing police to construct an arrestee's past whereabouts and activities.

The program supports more than 2500 phones, including 80% of CDMA phones, such as Blackberry, iPad and iPhone 4. The end result of an MPE+ investigation is a forensically sound, clean copy of the data and a quick print or PDF view that gives officers the ability to make on-scene decisions.

“If the Diaz decision gives arresting officers permission to search cell phones, then MPE+ gives them the tools they need to do so quickly and effectively,” said AccessData CEO, Tim Leehealey.

MPE+ is available as a field-ready tablet or as a software-only solution and is virtually instantly deployable. It integrates with the industry-standard computer forensics software, Forensic Toolkit® (FTK®), allowing law enforcement to perform advanced analysis and correlate data from multiple phones and computers within a single interface. For more information on MPE+, please visit www.accessdata.com/mpe.

About AccessData