#abullseyeview

The Target Team at POP gathered to recapped the great work from 2013 and eat, drink and be merry. To spread the holiday cheer, I decided to make cake balls for my new agency friends. And since my work-life revolves around Target, I loved the idea of adorning these tasty treats with the iconic Target Bullseye.

You can make your own Target Bullseye Cake Balls, too. Start by making your favorite flavor of cake balls from Bakerella. I chose traditional red velvet for obvious reasons and because red velvet is SO yummy!

Once the cake is baked and cooled, add the cream cheese icing and hand-form balls. Place them on a parchment-lined baking sheet and place in the freezer.

To make the Target Bullseye logo, start with store bought pink fondant. (You can start from scratch, but it will take you about a gallon of coloring to get a bright red color.) Knead the fondant in mixer with the dough hook and add red coloring until you achieve the perfect Target red (Pantone 186).

Place the fondant between two sheets of parchment paper and use a rolling pin until 1/8 thick. I didn't have a rolling pin, so I used a bottle of wine (specifically Cline Zinfandel from California—yummy). It makes the perfect drinkable rolling pin—Life Hack!

To punch out the Bullseye shapes, use the large opening of a decorating tip for the outermost ring. Use the large opening of a smaller version for the inside of the outer ring, and use the decorating tip as the inside dot of the Bullseye.

Melt Ghirardelli Melting Wafers or Wilton Candy Mets in a bowl and dip the  firm cake balls into the coating. Place them directly on a sheet of parchment or on a wire rack. (For cake pops, simply place a candy stick in the cake ball and dip in the melts, then stick into a block of styrofoam to allow the candy shell to harden.)

While the candy coating is still soft, place the Target Bullseye on top.

The adorable Target Bullseye Cake Balls where a hit at the Target Team party!