#absqe

Noone will ever tell you about this one weird trait of us Vietnamese. We’re one of the proudest people on earth about our origin, being in a football stadium will give you an idea. However, when it comes to consumption, especially Dairy & Baby product, we vouch for foreign brands, USA being top of the list

Nutifood, now bigger than ever, was still a 2nd & humble dairy manufacturer in District TanBinh, Hochiminh City at that time. I joined the team as Brand Manager, working my way to Senior Brand Manager and witness Nutifood struggle to elevate their brand quality perception

Can we look more hip, more trendy more Japanese? Our CEO asked

Then we revamp our whole packaging for Nutiva, with incorporated cartoon character (think of One Punch Man and its character, now our packaging look like they walk ouf of the series). We used Cowan, one of the best design agency at the time, so the visual quality was not bad at all 

Can we know what consumers perceive our quality vs others? Our CEO wondered

We worked with CBI, AC Nielsen through all kinds of research available from blind test to arrive at the ultimate truth: They perceive the brand as “trying” but “still local quality”. In their mind, Abbott from USA represented the best in class, hands down

Can we match USA quality? Our CEO ordered

One minute, Maam

It took more than 3 months to identify scope of the “Re-Brand” project, then another 2 months to source partners/suppliers that help us deliver quality committment

Through endless research, we finally found out about a Singapore-based office of a US origin quality assurance company. I booked the first, then second trip to Singapore together with Mr Viet, Marketing Director at that time.

Until now, the smell in tiny Clarke Quay Hotel still haunted me. But thanks to these trips, we were able to strike a deal between Nutifood x ABS QE

One factory visit and a few meetings later, signing ceremony happened at Nutfood office in 2010, marking another milestone in driving quality for local Vietnamese hungry for foreign touch in their food

35°C here lol

tagged by fleuhral

Rule 1: Always Post the rules

Rule 2: Answer the questions of the person who tagged you and write 11 new ones

Rule 3: Tag 11 people and link them

Rule 4: Let them know you tagged them

QUESTIONS!

1. Describe yourself in one word? overacheiver

2. Who would you bring with you to an island? laptop

3. What makes you different from everyone else? I'm a perfectionist and I don't really care what people think of me

4. What makes your blog define who you are? it doesn't does it?, but it gives me opportunities with html

5. What’s your favorite food? chicken?

6. What would  you ask your celebrity crush on the day you meet him/her? Nice to meet you?

7. What’s your favorite colour and why? blue because it's calming idk

8. Why did you choose the blog style of your current blog? seemed easy to follow and interesting

9. How long have you been on tumblr and how many blogs have you had? Two years - I have five - four that I still manage. This one is about three months

10. How old were you when you had your first drink? properly with friends? 13

11. Do you have any regrets in life? not working hard enough at school

  Questions to you

Favourite subject at school?

Dream job?

Favourite number?

Best holiday you’ve ever been on?

What phone do you have?

Do you believe in a higher power?

Language you want to learn?

Ever have a teddy?

Dream car?

Hair colour?

Bad habits?

except for brazil