10 Astounding Account-Based Marketing Statistics 2022
Sales and marketing have evolved. Marketers have been forced to adapt, adjust their operations and engage in more collaborative relationships with sales teams than they have ever done before. As events and direct methods become less important, sales teams have emerged as the primary marketing route for reaching accounts.
 A brief search on Google Trends reveals how account-based marketing (ABM) has changed the world of B2B marketing. It went from non-existent to incredibly popular over the years, and it soared during the pandemic. With the buyer journey becoming increasingly digital, B2B firms are looking to ABM to create highly personalized and targeted marketing campaigns.
The key to the popularity of account-based marketing (ABGrowing) is how competent and knowledgeable marketers feel when employing it. While ABM has remained a major MarTech issue since 2019, its impact intensified during the pandemic. While it may seem all geek to novice users, ABM offers important options for marketers.
 According to Terminus' ABM campaigner, Sangram Vajre, "If marketers adopt ABM strategies, they will generate the desired income in their organizations." I want to do all I can to help marketers become heroes."
 According to The B2B Lead, ABM significantly impacts sales and marketing alignment and challenges 50% of the time sales to spend on ineffective targeting.
 ABM Drives Revenue, and Here's Why:
 Such data can be useful for developing an ABM strategy. This blog compiles 10 key account-based marketing statistics that every marketer (including you) should know about as 2021 approaches. (post-pandemic era). So, here is an example of how account-based marketing can be profitable.
 Account-Based Marketing Statistics
92% of marketing executives are more concerned with the new sales process.
Marketing executives are now selling to executives with more vision than they were a few years ago. According to a recent ITSMA research titled "Engaging the C-suite: 2019 Sales and Executive Engagement Survey Report," 92% of marketing executives believe that sales at the executive level are more important to their sales strategy.
Marketers increasingly rely on ABM skills to capitalize on new market opportunities. In addition, B2B companies are building and expanding their connections around ABM to better connect C-level executives.
 Today, marketers have a 90% strategic role in ABM.
ABM marketers have more strategic roles on specific initiatives. According to the Alterra Group, to build seamless ABM campaigns, marketers must demonstrate in-depth accounts and industry-specific expertise. Companies are allocating more resources and increasing ABM spending to create account-relevant marketing communications. This type of spend is expected to move faster than other marketing tools.
