#a no

The colour palette of the logo is of different skin tones to represent the inclusiveness and diversity of the brand. The shaping of the letters is soft and curved like women’s bodies are. The letter ‘i’ showing unity of a community by using part of the ‘k’ letter to represent the bottom part of the ‘i’.

The brand will always use the same colours for the same letters. The font sizes used will always be the same and the letters will stay the same size in relation to each other and so keeping the brand identity recognised.

As with other brands, a personal slogan was added to create a powerful impact - ‘My Skin. Your Skin. Our Skin.’

The consumer we are aiming to market to is a young professional who works and lives in the city and also enjoys socialising with friends in the city. She will use social media and be aware and of what’s going on in the city. She will want comfortable but also durable clothing and be conscious of sustainability.