#@shoppablevideo

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wirewax is just coming out with so many videos that you can shop through while watching. Moda Operandi's new video features shoe designer @paulandrew and any shoe that you see in the video from his collection you can just simply click, view it, and then shop shop shop! This video is probably my favorite shoppable video I have seen so far, besides the @Coach shoe video. This interactive video also gives shoppers such as myself, an inside look into how the shoes of one of the highest end companies are made. Definitely a must see for shoe addicts and anyone interested in shoppable/taggable/interactive video production! Please comment with thoughts on the shoes, the video and if you think I should purchase the "Lotus Snakeskin Block Heel Sandals" in dark blue for summer!

The answer is YES you can.

I have decided to take on the challenge of buying an entire look through shoppable video. This was a bit challenging do to the fact that there are not enough online shoppable video's but once you have found a video with a style/collection you like the next part-purchasing it- has been made so simple. In the next year I predict many more fashion companies who use their websites for women to shop online will expand to using online video which is taggable. Technologies such as WireWAX and others have made many video's shoppable. Brands that have used shoppable video include but are not limited to: Nike, Gucci, Juicy Couture, Rachel Zoe for Neiman Marcus, Barneys, Oki-Ni, SSENCE, River Island, Pepe Jeans, Champs, Old Navy, Target, L'Oreal, Tommy Hilfiger, & Rip Curl. I am sure there are many more and I have every intention on finding them and testing each one out. I think taking the same challenge I have done is worth everyones while. It only take a few minutes and I find it much more interesting then just going to the store and rummaging through a clothing rack or scrolling through 20 pages of tops and not knowing how they will look on.