#99firms

Infographic: How Relevant is Facebook?

Toward the end of last year, I stopped using Facebook for my book Ads. Whereas a few years ago I was enjoying a healthy Return on Investment (ROI), generating around 80c of profit on each advertising dollar I spent, that amount had steadily been decreasing over the years until I was barely breaking even. So, I finally gave up on it, preferring instead to advertise on Bookbub and Amazon, both of…