Before continuing with the launch strategy design, I went back to my promotional site flows, and created a fairly straightforward hi-fidelity mini-site, adding colour and typography.

I’m pretty happy with the overall art direction of the site, but I might revisit this in the future. This was just a quick exercise to add to the launch strategy.

As part of my launch strategy, I’m also intending to submit my work for an open billboard brief run by the University, where accepted work will be shown on billboards across the country!

My plan for the billboard design is to essentially translate my poster designs for the provided dimensions, to keep things straightforward.

As far as the content goes, I’m slightly refactoring it to have a link to the site, instead of a QR code. I’m sure most people wouldn’t be able to scan a QR code on a billboard 20 feet in the sky...

Sadly my earlier launch strategy had already been submitted before I committed to the new brand direction, but I still felt that it was in my best interests to redesign it anyway to make it more in line with all the other materials. Especially after learning more about print design and using multiple columns for easier reading.

With the brand changing art direction, I looked at my earlier poster designs, and refactored them to feel more in line with the new aesthetic.

Here’s a small selection of the colour variations and layout.

I’m also trying to incorporate the logo much more in the brand, where it takes up as much space as it can.

Iterating on my earlier launch strategy art direction, I’ve replaced the overlay effect with a single foil/holographic element, which I also quite like! I’ll need some time to mull over both versions, but at the moment I’m leaning towards this version. My only issue with this direction is that it doesn’t quite feel in tune with my other designs.

Here’s my current launch strategy design. I’m pretty happy with the direction I took it. I ‘m quite liking the use of the overlaid elements, which adds an extra dimension to the brand.

At this stage, most of the content for the launch strategy has been designed. Now wall that’s left is to create the actual document!

Referencing my draft, I laid out all of the sections into a grid of thumbnail slides, and sketched out some potential slide layouts. One element that I’d like to carry through is the use of my logo as a graphic device, using snippets of it to fill empty space.