#4psofmarketingmix

We can now look more closely at how the marketing mix may be applied to service products. We shall look first at our conventional 4P's of marketing and then at more  additional  mix elements in service marketing. The Service Product The “product” element of the marketing mix for service products requires that decisions be made on the following: More: https://www.entrepreneurshipsecret.com/understanding-marketing-mix-and-services/ Read the full article