#4p's

My new book "The Quality 4P's Model Guidebook for Chapter 3" is out! It is the second of four Guidebooks for "The Quality 4P's Model Handbook". You can find it at:

I’d like to break down our marketing strategy into the 4P’s -- which are Product, Place, Price, and Promotion. To start with, we have a fantastic brand that will help our product appeal to a wide audience. Our product is unique in that we formulated a solution from a problem that touched many students at DCH. It is also unique in that it utilizes cheap materials and is rechargeable using a USB cord. This leads to price: our price point will be very low as well as reusable -- characteristics that separate us from heat pads that are thrown away after single usage. These one-time heating pads may be offered at a cheap price point as well, but the reusability of our product as well as its lower price point will help our product appeal to a wide audience. With respect to promotion, I would like to emphasize that we are locally sourced and built with the help of Detroit students. As mentioned in a previous post, viral marketing would definitely help our product be promoted further, and we could also utilize local media to help promote our product as well. The ideal starting, selling location of our product would be in DCH to other students at the school. We would then move into the nearby community with the help of word-of-mouth as well as in-the-field selling. If possible in the long-term, we should definitely utilize the help of the Internet by offering a simple e-commerce site where our heat pads can be purchased.