#4kx-realitypro

A high level of competition among the leaders of this segment stimulates the intensive introduction of new technologies. This dynamic process is accompanied by the refusal of companies from some directions and the emergence of new ones. For example, today almost all companies refused to further develop the 3D-function and plasma models. At the same time, in 2015, Samsung proposed an innovative quantum dots technology for backlight. It has the following advantage. LED backlight uses only white LEDs. The backlight with the help of colored RGB LEDs is considered better due to the increase in the color gamut of the resulting image. But RGB backlight is significantly more expensive. The quantum dots provide a RGB backlight for matrix. According to manufacturers, these models are close to OLED screens by image quality. Of course, innovative technologies significantly improve the competitiveness of any household technology due to expanding their functionality and consumer characteristics. But, their significantly increase the cost of the model, reducing the quality / price ratio and influencing the choice of the optimal TV. Today each company has its own development strategy for its model range.

SONY

Today all SONY 4K TVs use TRILUMINOs Display, X-Tended Dynamic Range and 4K X-Reality PRO technologies. 1. TRILUMINOs Display technology extends playback range of red, green and blue shades, providing a more natural color on the screen. Color gamut expands with the help of software methods. Previously, software methods provided too unnatural colors. Today, TRILUMINOs Display greatly enhanced this function. 2. X-tended Dynamic Range technology or diode carpet backlight increases the contrast of bright light and deep black image areas in one frame, providing the more detailed gradation of color transitions and wide dynamic range of brightness. Today, almost all the leading TV manufacturers use different modes and technologies for increasing picture brightness. TVs on stands in the stores work in such modes. As practice shows, the user selects the brightest models. However, this function is practically not used in the future. X-tended Dynamic Range more correctly solves this problem. 3. The 4K X-Reality PRO technology uses hardware, including an additional co-processor and algorithms for improving picture quality. In fact, this technique is intended for the content playback with worse quality than 4K.

Panasonic

1. Local Dimming Ultra. This technology provides a deep black and smooth gradation. 2. Super Bright Panel technology. This technology supports the HDR effect. The TV brightness is increases by 2.5 times. HDR (High Dynamic Range) is a graphical effect that provides more expressive rendering for image in conditions contrast illumination. Rendering is the process of visualization using a computer program. 3. SMD (Studio Master Drive). This function provides a color gamut up to 98% DCI-P3 for the 65-inch model and up to 90% DCI-P3 for 55-inch model. A wide color gamut is mainly used for more saturated colors in soft areas of video scenes. DCI-P3 is the color space. This standard is widely used in the field of digital cinema projection.

Samsung

Today Samsung SUHD TV is the most innovative model from this company that uses the following technologies. 1. Re-mastering Picture Quality CPU automatically analyzes the image brightness. Technology provides a high contrast and reduction of energy consumption. According to the company, this technology provides increasing the brightness 2.5 times, the playback of much more saturated black shades and doubling the number points of the color adjustment for the most accurate color rendering. 2. Nano Crystal Color technology. Nanocrystalline semiconductors provide a color formation depending on the size of each dot. This significantly improves light output and color accuracy. 3. Peak Illuminator technology. This technology provides a smart backlighting. Peak Illuminator reduces the TV power consumption in the dark areas of the screen and uses this energy for increasing the brightness of the light areas on the screen, providing improved contrast and deep black. 4. UHD Dimming technology. The technology of local dimming increases image contrast, providing the more pure white tone and deep shadows. This is particularly evident in night scenes. Other companies also use a similar technology. 5. Auto Depth Enhancer technology (zonal amplifier of contrast). It's designed for the curved screen. The technology increases the image volume by improving the contrast between the foreground and background. Powerful quad-core processor of UHD Evolution Kit module is able to recognize and handle the multiple image layers. It identifies them as a back, mid or fore plan and the central object. The module then selects main a moving object and increases the brightness and contrast in this area. Accordingly, the peripheral areas of the image are perceived less contrast. The central region visually is pushed to the fore. This technology works especially well for person or moving object in the screen center. In fact, it provides almost 3D-effect.

LG

TV is one of the mandatory attributes of any modern apartment. The market responds adequately to high demand, constantly offering more advanced models. Therefore, today the choice of the optimal model is quite complex and depends on various criteria, which are constantly adjusted depending on the development of technologies. But even a simplified classification can help in TV choice taking into account the optimal set of innovative technologies and its price.

Main trends

CES exhibition of consumer electronics most effectively reflects the trends in this segment. Since 1967, it has been held annually in Las Vegas and demonstrates the flagship models of the main market leaders. CES exhibition 2017 revealed the following trends. Refusal of 3D technology. Samsung was the first to declare a refusal to use this technology in their models. Philips, Sony and LG also abandoned 3D technology in their flagship TVs. This is due to the lack of 4K 3D standards. Leading content providers also refused to create 3D channels. Thus, fans of this format are forced to use 3D glasses that is uncomfortable for many. The quality of screens that do not require 3D glasses is still low. Therefore, today, 3D playback is still concentrated in cinemas. Refusal of curved screens These models were first proposed by LG in 2013. Samsung curved models appeared later. Today it's the only company that continues to use them. Philips, Sony and LG have also completely abandoned this technology in their new models, since most consumers in America and Europe are not interested in buying them. Experts suggest that Samsung will also completely abandon curved screens. Improvement of picture and sound quality. Today, the efforts of companies are mainly focused on improving these innovative technologies. Ultra-thin design without frames A bright and contrasting image on such a panel creates the illusion of an image that freely floats in space. But, of course, this effect requires applying the latest technology. Brands. Today, Sony, LG, Samsung, Philips and TCL are most often positioned as leaders in this segment. The main innovations belongs to Sony, LG and Samsung. But the TVs of each company have key features.

Sony

The famous Japanese company occupies a leading position in the ratings of the best manufacturers for many decades. Full range of LED TVs in all price segments are the basis of their assortment. Premium BRAVIA A1 series with innovative OLED-displays is the main development of 2017. Stylish design, very high build quality and clear realistic image with excellent color rendering are major advantages of Sony TVs. Today the company produces its models in factories in Slovakia and Malaysia. Pros: - a wide range of diagonals from 32 to 100 inches; - use of different matrixes (OLED, IPS, VA) with a refresh rate of 60 or 120 Hz and Full HD or 4K (UHD) resolution; - highly effective proprietary image quality improvement technologies (Triluminos Display, Motionflow XR, 4K X-Reality PRO); - HDR support even in Full HD models; - the concept of frameless design (thin frames, hidden laying the wires, etc.). Cons: - high price; - Smart TV is focused on paid services.

LG

Leadership of this brand in terms of image quality is manifested in the premium segment, where the company offers a wide range of innovative OLED TVs. This line includes LG Signature, Ultra HD Premium series and even an inexpensive Full HD (1080p) model. The huge popularity of LG is also due to concept of Korean companies that is based on the production of high-quality, but quite inexpensive models based on LCD matrixes with LED backlighting of the budget and average levels, and innovative Super Ultra HD TVs with Nano Cell technology. A large number of free apps for Smart TV is an added advantage. Pros: - one of the most convenient Smart TV platforms on WebOS 3.5 with the ability to update (new models equipped with a Magic Remote console); - a wide range of panels with resolution from HD-Ready to 4K (Ultra HD); - using Active * HDR technology with support for HDR 10, HLG and Dolby Vision; - TVs with LG IPS matrixes provide bright colors and ideal viewing angles; - all LG OLED panels support Dolby Atmos since 2017. Cons: - limited memory is sometimes insufficient for WebOS, especially when playing high-definition video from the browser; - the headphone jack is absent in many models.

Samsung

Today Samsung is the most popular brand in terms of sales. Its huge model range with diagonals from 24 to 88 inches provides the optimal choice for any budget and apartment size. 4K QLED TVs with displays on quantum dots are its flagship ruler. The company has chosen this direction as the main one. But today it's still LCD TVs with LED backlighting without an ultra-thin flexible screen. Traditional Full HD and 4K LED models with VA matrices of 60 or 120 Hz are the basis of the Samsung model range. Pros: - wide range of Flat and Curved models; - highly effective firm technologies for improving the original image; - low value of the video signal delay is ideal for video games; - fast, convenient and easy to use OS Tizen for Smart TV; - One Remote with voice commands. Cons: - high price for some models; - the dependence of quality on the place of assembly.

Philips

Today, the dynamic background Ambilight backlight is the main advantage of Philips TVs and is often the main reason for preferring this brand. Unfortunately, the software for Smart TV is the main disadvantage of these TVs. Low-power hardware, slow software platform with weak support and rare updates are its main drawbacks. Today, this brand belongs to the Hong Kong (Chinese) TP Vision company. Pros: - Ambilight backlight automatically adjusts the color palette depending on the content. Unfortunately, the technology is available not in all models; - excellent price/functionality ratio; - very thin design; - good color rendering, high definition and contrast of the image; - remote control with radio transmitter. Cons: - settings menu is complex; - Slow Smart TV.

TCL