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The gaming industry is slowly becoming a crucial part of the entertainment industry in the country, and here’s an opportunity that cannot be ignored going forward. 

In 2021, 300 million more Indians will be engaged in mobile games and fantasy sports. So here’s an opportunity that’s being tapped on aggressively in the gaming industry and a point to be noted is that Indian consumers are selective with their choices. Therefore, it’s not easy to satisfy them with one particular consumer good or game. They want options and hence, the gaming industry has upped its game with the growing demand. It has no choice with the state of the art technology that’s available at the disposal of the Indian youth.

Some trends that are really driving the wave are the following and a very important case study to note in terms of these trends is Junglee Rummy,

1. Mass appeal

Today, entertainment is not only limited to television and music, it’s also a gaming. Therefore, even game developers today have to think of games that will be of mass appeal. For example, cards is a game that connects all age groups and demographics. No wonder Junglee Rummy has taken over the industry with 5mil+ players on its platform ever since its inception. The founders of this game simply took this traditional and seemingly old-fashioned game and transformed it into a new-age online version, and it is working wonders for them, majorly because of its mass appeal. 

2. Technology meets design

Since the market is vast and there’s a piece of pie for everyone, game developers are experimental in their approach with the formats of the game. While a game like Junglee Rummy is played with real money to engage its consumers, there are games that create a virtual world for the player. This is precisely the reason why a graphic designer is as important as the game developer in the game industry today because as easy it is to engage a new gamer in a new gaming format, it’s as easy to distract the player with another game. To make sure the player doesn’t lose interest quickly, it is mandatory for a gaming company to keep experimenting with new format and newer features.  

3. Trillion dollars digital opportunity

The Indian online gaming industry has already grown into a billion dollar industry in the past two decades. If you’re a game developer in today’s time, nothing makes more sense than picking up the most universal traditional game and creating a user-friendly online version of it, just like Junglee Rummy did. India has crossed 7.7 billion app downloads for games, according to India’s trillion-dollar digital opportunity by McKinsey and Co.2017.

Something that Indian gamers may be looking forward to in 2019 is innovation in terms of new gaming formats that may include Blockchain, Artificial Intelligence and the like. As a game maker, the end goal is not a new user but it’s the loyal user. 

4. Challenges 

It’s the thrill that counts for the new-age Indian gamers. They are young, more experimental and way more technologically advanced. And it’s great news that gaming platforms today are secure end to end and online payments are no longer a barrier to entry, thanks to the many payment gateways that have made digital payments a piece of cake for the Indian audience in the recent past. Therefore, gaming is no longer a luxury, it’s an urban lifestyle for many people in cities, who engage in these games in the evening and late night mostly. So, the opportunity is way beyond multiple level games to make it challenging for serious Indian gamers there are in the market today. For example, players enjoy big-ticket tournaments that they can join from the comfort of their homes. 

5. Incentivise 

Players are making real money through games like online rummy. The cash prizes are not limited to thousands, it goes up to lakhs with some games like the card games. With a small registration fee, a player opens new avenues for themselves to make real money by just getting very good at the game. 

To tell you the truth, online gaming is here to stay. If there’s a gamer out there interested in making money while also engaging your mind in a fun game, they are one rummy game download to start that run. If cash and rewards are not incentive enough, it’s a game that you can play with the family sitting wherever in the world. When’s the last time you got an opportunity like this to bond with your family again? Exactly.