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Mobext - Mobile Data: The key to omnichannel experiences

In March 2017, Mobext France held the first edition of its breakfast conference “Good Morning Mobile”. During the conference Gabrielle Loeb, Head of Mobext France, and Arthur Larrey, Account Director at Mobext France, led clients and guests into a deep dive on how mobile is playing a key role in reconciling screens with online/offline data.

Get all the insights from the conference and discover how mobile is unlocking new possibilities and unprecedented experiences to help connect brand and consumers.

More info here

Canal + AiMEN

French TV channel deploys Watson to send sassy messages to sinful social media users

Canal+ used IBM’s Watson to power a bot that replied to sinful social media messages with bible verses, to promote its new series, The Young Pope.

The Young Pope is a TV series about a fictional American pontiff, with Jude Law playing the titular role.

HMG Case of the Week - Adidas

Adidas and the Olympic Games built together a successful story in the last three editions of the event.

In 2016, however, the outline has changed. For the first time ever, South America would host this event and also for the first time since 2004, Adidas was no longer an official sponsor of it. That is where the challenge begins... How to leave an impression in Rio 2016 by setting an Unbranded platform and still communicate Adidas Brand Values?

UX Design Trends 2017

The media landscape is hyper-fragmented as much as driven by multi-platform ecosystems. UX design is the key to connect back media activations into relevant consumer-centric brand ecosystems.

These ecosystems are the modern version of the long-standing consumer journey. UX Design provides the relevant mindset for brands to develop their own multi-platform ecosystem.

A brand eco-system which also interfaces with ubiquitous third party ecosystems such as the american GAFA or the asians BAT.

6 KEY TRENDS FROM CES 2017

The Consumer Electronics Show (CES) is the world’s premiere event for technology innovation. Last week, thought leaders from Havas Creative and Media Groups were among the nearly 200,000 people who gathered in Las Vegas to discover revolutionary products and transformational technologies.

The Future 100 - Trends and change to watch in 2017

Mobext - Increasing and diversifying mobile investments

Mobile has become the main focus point of consumer attention.

Future of Media? Look to major league sport, a view from Pedro Avery Global CEO Havas Sports & Entertainment

“Today, the Premier League is the story of marketing and media’s journey: big brands enabled by sport and sponsorship to meet varying marketing and business objectives – on a global, not local, platform”.