#30thfeb

Content is the king. You know this already, which is why you need to focus on providing great content to represent your company’s reputation. In this digital era, people are more concerned about getting some tips through blogs or in video form before making any buying decision.

A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. With the brand personality the brand archetype gives a brand a more human feel. Brand archetypes include the pioneer, the wizard, the scientist, the sage, and the artist.Did you know it was Carl Jung who invented the #brandarchetypes. He identified 12 archetypes with its own set of characteristics, values, attitudes and behaviors.