#29.07.24

The Doncaster-born artist continues establishing himself beyond music with a sophisticated football-inspired collection.

29.07.24 words by Andrea Sacal | photography by Ewen Spencer

Doncaster-born artist Louis Tomlinson is establishing himself beyond music. While spending the last three years promoting his sophomore solo album Faith in the Future, the rockstar has highlighted his football identity through his label, 28. Tomlinson’s imprint is on an upward trajectory, getting dapper in Mayfair for its third official drop.

28 reflects Tomlinson’s passions off the stage, showcasing his lighthearted aura through youthful collections grounded in community. The singer-songwriter debuts a confident line balancing modernity and sophistication across relaxed silhouettes.

The brand’s off-pitch rulebook continues to evolve, presenting quarter-zip jerseys with digitalized graphics and signature “OFFICIAL PROGRAMME” lettering. Subtle car coats and referee-inspired checkered tracksuits go from city to pitch in a flash, while collared “28” crewnecks arrive in light blue tones. Split-hued tees, paneled skirts, and nylon bottoms complete the range, teasing its next collection with flower-embroidered MA1 bombers coming later this year.

Take a closer look at the third drop from Louis Tomlinson’s 28 in the gallery above. It is available now via the brand’s website.