#21stapril2016

Not everybody is sat in front of their console, connected to live waiting to play a game, sometimes your on the bus, sometimes you want a little video you can consume on your phone, sometimes you want an actual paper novel, to take with you when you are on a plane and they tell you to turn all your devices off, so you can still enjoy halo then. we are trying to create all different ways to let fans get into the universe in exactly the way they want to. examples: Forward until dawn is a live action series for the halo franchise: they are published onto youtube (weekly episodes) they have done 7 series of comics with marvel going way back to the original graphic novel (waypoint) all of these experiences channel into and support, and build fans excitement and build fans understand of our universe up, for what they'll get in the game, Halo 4 We've been planting some of these seeds, literally with some of these the stories what we have been doing in the books. Armando Troisi

Transmedia Hierarchy

The important thing for us to make sure of is, that everything is connected and supported, so nothing lives in a bubble. Things that happen in the live action affects the motion graphics.., people who participate in the franchise are rewarded without us punishing those who don't, this is an important principle. Everything needs to be interconnected, at the end of the day, everything needs to feed into what we are calling our temple, which is Halo 4 Halo 4 is the centre of our Transmedia strategy Understanding that there is a Hierarchy to the DNA that happens between these [separate medias], is a very important lesson we learned early on.

What's the goal?

No homework required:

Sequential model:

How we move the universe forward

The one problem with this model, the barrier entry grows as the universe moves forward.

We have another model that we use called the...

Supplementary model:

We have a universe plan, we have something like a novel or a game, but they all survive on their own. The novel, if you just want to read the novel, you can just read the novel and not participate with any other channel. If you like the game, you can participate in the game, never read the novel and be totally ok.

But, we made sure as we built these things, that there is DNA between them. So there is things in the novel that colour the game, and there is things in the game that colour the novel. This colouring is an important strategy for us moving forward, which allows us to have that positive feedback loop with our audience.

Another thing that is important about the supplementary model is that we can continuously add to it. So, if we add the live action to it, now we have more supporting structures.

So people who play the game, watch the live action and read the novel have an optimums experience because they are participating with all the channels.

Kevin Grace

Room to grow: allow the media to flourish on its own

Grace, K. and Troisi, A. (2016). GDC Vault - Building Transmedia Worlds in Halo 4. [online] Gdcvault.com. Available at: http://www.gdcvault.com/play/1016603/Building-Transmedia-Worlds-in-Halo [Accessed 20 Apr. 2016].

Transformers Storyworld

“robot figures from the 1980's

1984, US Hasbro released the first transformer line TAKARA selling the rights and partnering   converting robot lines were brought together under the transformers name in the short time that followed Hasbro created a back story for the transformers and also gave names and personalities to many of the characters from the older Japanese lines Hasbro then created the popular tagline  "robots in disguise" among the original characters released were: Optimus prime, bumblebee, Megatron, star-scream, all the characters who still hold an important role in the franchise in that same first year (1984-87) an animated television series based on the toyline, took to the airwaves further proving that transformers quickly moved from being simply a toy line to a media franchise. After finding success in every area it had entered, the first transformers feature film hit the big screen (1986). Based on the animated series the film was also animated and served as a bridge between the tv series second and third seasons.  The film underachieved at the box office, bringing in only $5million during the opening weekend. in 1993, the transformers generation 2 line was released. Beast wars: transformers (1996-99) by 2001 (2008+), Hasbro would return to the classic transformer concept and a new generation would discover the joy of these transforming robots 2007, the transformers live action film was released. bringing in over $700million The firsts film's success ensured there will be a sequel in 2009″

(WatchMojo, 2009)

Brace yourselves, four more "Transformers" films are rolling out.

Stephen Davis, president of Hasbro Studios, revealed that there is more than meets the eye when it comes to the company's plans for the franchise.

"You're going to see a new 'Transformers' movie coming from Hasbro and Paramount and Michael Bay and our other partners," he said during a panel at the MIPJunior conference in Cannes, France. "We decided that we wanted to plot out the next 10 years of the Transformers franchise, so we got together in a room over a three-month period of time...Similarly, we are doing the same in television and in digital. So stay tuned, 'Transformers' 5 is on its way, and 6 and 7 and 8."

(Whitten, 2015)

Grace, K. and Troisi, A. (2016). GDC Vault - Building Transmedia Worlds in Halo 4. [online] Gdcvault.com. Available at: http://www.gdcvault.com/play/1016603/Building-Transmedia-Worlds-in-Halo [Accessed 21 Apr. 2016].

Gonzales, D. (2016). Forbes Welcome. [online] Forbes.com. Available at: http://www.forbes.com/sites/davegonzales/2015/06/08/paramounts-transformers-story-room-will-pitch-at-least-a-dozen-new-movies/?utm_content=buffer42e10&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#2e38597359b6 [Accessed 21 Apr. 2016].

Hasbros, (2016). Transformers Official Website | Robots In Disguise. [online] Transformers.hasbro.com. Available at: http://transformers.hasbro.com/en-us [Accessed 24 Apr. 2016].

WatchMojo, (2009). Transformers: The Franchise. [online] YouTube. Available at: https://www.youtube.com/watch?v=b8SjatE_qwk [Accessed 22 Apr. 2016].