I chose this advertisement for its simplicity. I’ve noticed that a vast majority of the ads that I see in passing are targeted at beautifying women or perfecting imperfections that are not truly imperfections at all. The simplicity of this ad is present not only in the image of the woman wearing a black dress and a perfectly slicked and twisted ponytail, but also in the bold black text on a white background. The advertisers used policy of fact to sell this product by posing the question, “who says ultherapy boosts your collagen?” And following up with the response, “Oh, right. Science.” The idea here is that you can’t argue with science. However, this statement leaves room for so many questions such as how much does this product boost your collagen, how many experiments were performed to prove this fact, and are there side effects? This ad also supports the idea that communication is multi-motivated because it shows the audience a model and patient who has allegedly used Ultherapy. The model exudes perfection while also attempting to connect with the audience as “one of us” to say “you could be just like me if you use Ultherapy.” An idea that may or may not be proven to be true.
