Badminton Victoria Has A New Logo
During late 2011 Badminton Victoria set a challenge for its members, to create a new corporate image for Badminton Victoria. After many nominations and proposals from prospective designers, the Badminton Victoria board selected the design from "Southern Land Badminton Club" as the winning design.
The logo created by Southern Land was fresh and inviting, while clearly fitting the criteria that was set by the Badminton Victoria board. Southern Land's idea behind the logo was:
"The concept behind this logo design is simplicity. The main reason for choosing simplicity is to have your logo stand out in your industry and on your website."
Many of the logo's that Badminton Victoria compete with are bright, bold and full of colour, for this reason a simple logo was selected to stand out from the competition.
The rationale of the Badminton Victoria logo was:
"1. The shuttle in the centre represents the symbol of the sport, Badminton.
2. The shuttle also appears in a 'V' shape stands for Victoria
3. The curve outside the shuttle represents two things; the Badminton racket and the world - an international sport
4. The shade of blue chosen is Badminton Victoria's current corporate colour ( The colour also represents Victoria's state colour of Navy Blue)
Badminton Victoria would like to congratulate Southern Land Badminton for their wonderful logo and the countless hours spent in its design and creation!
Look out for the new logo in all communications from Badminton Victoria from today onwards!












