#17 john

"Why the Hotel Lobby is the Office of the Future"

Four Seasons Hotels and Resorts, which already has a strong presence on Pinterest, implemented an online concierge service allowing travelers to connect with local hotels for travel advice through the Pinterest site. Travelers can create their own ‘Pin.Pack.Go’ board and invite any of the 77 Four Seasons hotels to collaborate using Pinterest’s ‘share’ feature. Once invited, online concierges can recommend local sites, upcoming events, and must-visit dining spots by pinning them to the traveler’s board. Four Seasons sees this as an opportunity to provide personalized recommendations and talk directly to customers.

As we think about time as a point of emphasis for the modern business traveler, we’re struck by the tension that exists between experience versus efficiency. By providing a combination of self-service digital solutions alongside networking and curation tools, hotels can help their guests save precious moments during their trips that can be better spent relaxing, taking in the sights and creating a truly memorable stay.

17 John is located next to the new Fulton Center, the third-largest transportation hub in Manhattan after Grand Central and Penn Station, and one block away from the new World Trade Center.

17 John, an extended stay property at the heart of the Financial District in the Big Apple. 

At work, airy floorplans mixed with seamless communication technologies promote collaborative environments that invite people to share ideas, while on-the-go travelers leverage a mix of social platforms and services to foster likeminded connections and extend their network like never before. On top of that, as curation tools put the best a local city has to offer at people’s fingertips, every trip becomes an opportunity to meaningfully engage with the culture and creativity that inspires philanthropy, entrepreneurship, and collaboration between budding partnerships. As time, attention, and relationships formulate a de facto currency amongst these individuals, businesses and services who respond to these trends will flourish.

The goal of 17John is to create a space where the interaction of a traditional meeting or gathering will be transformed into an interactive and engaging experience. 

The traditional view of hotel lobbies as no frills waiting areas or passageways to guest rooms is being replaced by one that tends more towards dynamic spaces that cater to the demands of untethered workforce of professionals, freelancers, and entrepreneurs, offering experiences that guests will want to share while encouraging them to spend more time in the space.

5 mins ago I found out about this competition! Its been up for 3 days, am I late? Who cares I am in! 

Here are the golden sentences from brief:

How can we use technology to transform the sole purpose of “business travel” into an opportunity to build valuable networks and cultural experiences?

The digital services provided by these components need to account for the guest experience before, during and post-stay at the 17 John Cotel. They should also connect Cotel services with guests' existing social profiles (linkedin, Facebook, Twitter, etc.).

How guests interact with each other, the city they are staying in and the hotel management.