Henry Jenkins research:
More notes and quotes regarding the blog of the academic source Henry Jenkins.
Some people have argued that transmedia is simply another name for franchising. Franchising is a corporate structure for media production which has a long history and throughout much of that history, there has been an attempt to move icons and brands across media channels, but not necessarily an attempt to extend the story in ways which expanded its scope and meaning. Most previous media franchises were based on reproduction and redundancy, but transmedia represents a structure based on the further development of the storyworld through each new medium. For a good guide to the history and practices of franchising, watch for the forthcoming book by Derek Johnson, who has been doing extensive thinking on this topic.
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
Jenkins, H. (2016). Transmedia 202: Further Reflections. [online] Henryjenkins.org. Available at: http://henryjenkins.org/2011/08/defining_transmedia_further_re.html [Accessed 11 Apr. 2016].
