#11jun2018

Since 10 December 2017 and until 10 June 2018: 

Louis was seen on 23 separate days/occasions (12% of the time period) 

That means he was not seen 88% of the days in that time period

Of those 23 occasions, 10 were selfies posted by Louis (43%), so he was in control of almost 50% of the Louis content we even got.

Without the selfies, fans encountered Louis/posted pictures only 13 times in the last 7 months (7% of the time period)

For comparison, during the same time period in the first half of 2016, Louis posted to Instagram 63 separate times, compared to 10 in 2018.

That’s about 35% of the time period in 2016, compared to about 5% in 2018.