#100 squared

This market is an opportunity for emerging designers to get their work out there so that they can be found and known.

‘Breeding ground for the hottest emerging fashion talent and collaborations’ (100 Squared 2011)

Shared creative space

‘Theatrical retail concept’ (100 Squared 2011)

Designers can ‘sell collections and build brand awareness’ (Aroche 2011, p. 8)

Marketing techniques – social media and in-centre

Grazia has become a sponsor via promotional competitions

Sydney based – Westfield Sydney, Bondi Junction, Miranda

Founder Justin Levy hopes to expand to Melbourne and online with e-commerce platform

I bought some awesome items from White Euphoria on Thursday night at the Young Australian Designers Market, Parramatta Westfield.

Grace, one of the awesome sisters from the label, is so nice and helpful! Scored a very good discount from her too :)

I love their designs, quirky yet sophisticated.