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A smile can tell you more about a person than you can learn about them after talking for 2 hours.

Too often, the audio component of a TV commercial or corporate video is treated as an afterthought. Thats risky. In fact it can often lead to totally undermining the impact of the work. In most cases it will be the Voiceover that has missed the mark. There may be nothing amiss with the…

Nothing says we are on our way to the bottom better than an unanswered call. When a business phone is left ringing it is likely the caller will just hang-up. The better alternative is to have an effective onhold program of music and messages specifically designed to reduce the number…

When the phone rings and the caller is asked to please hold the line, do you expect them to tighten their grip on the telephone? Probably not! But they may tense-up at the thought of having to wait in a queue. What is it that makes a caller cringe when they know they are being put on…

Have you ever noticed that your phones only really start ringing when all staff are busy with customers, already on a call or out the back in the store room? Murphys Law states that what can go wrong will go wrong at the worst possible time. However according to OBriens Law,…

As film and television grew through the last century the general public become aware of the term Voice Overs. Then with the advent of the digital era the term became more part of our everyday language. Like so many phrases in the English language the original meaning was lost. The term is today…

Well, the answer to the question is: as soon as your baby begins to show the first signs of teething.