The original storyboards for the North American 2010 commercial for Super Mario Galaxy 2 contain a piece of Super Mario Bros. fan art from DeviantArt.
Top: the storyboards, recovered from internal files of the ad agency. Middle: zooming in on the frame with the TV reveals an image of Super Mario Bros. in 3D. Bottom: this is the 2008 fan art "Nintendo 3D Mario" by DeviantArt user "NES--still-the-best", which was extremely popular and commonly reposted online at that time.
Source: discovery, original artwork
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