Sudler Does Pharma

Growth drivers

POC challenges

Growth opportunities

ZS takes a look at waiting room media

A doctor

"The FDA is a big problem"

Pharmacy needs to engage in education - messaging rather than marketing. Make patient care easier.

Don't lump HCPs together - very different roles, with different needs. Personalized messaging. Common cause is caring about patients.

What doctors are looking for, according to panel of doctors

"The age of message control is dead" - Google Health fellow

Indegene and Microsoft teaming up to build the next CLM platform. Innovation cycle in CLM is 7-8 years, so time is ripe. Building on Outlook, Sharepoint, etc., part of existing IT infrastructure.

Timeframe is “we are behind” - at best 3-5 years. Novartis notes that move to Amazon-like services is big change. Alvin notes that digital is key to supplementing declining access. Everyone talks about building customer engagement. Dr First provides services through EHR at POC. Doximity says HCPs are human beings, but busy ones - anything we can do that saves them time. Alvin seeing high engagement with high impact assets and programs - mixed bag, but high value programs tend to do well. Fabrizio notes expectations are changing with millennials entering workforce - snackable, relevant content, when they want it. Big bet on new modalities: voice and AI. Isabel sees more need for packaged solutions for patients - flexibility and agility, full package. Dr First - timely, quick, in workflow, price transparency, help patient outcomes. Bringing capabilities including text messages to patients on Rx. Alvin - brand.com is not where HCPs go - very interested in EHRs, push messages to where HCPs are. Doximity - meet HCPs where they are. Fax network. Isobel sees interest in POC calculators, utility apps, etc. Kathleen - EHRs are both opportunity and source of frustration.